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Just in Time for Outdoor Summer Fun, Boost Mobile Launches Rough and Tough Motorola i296

The slim, yet rugged candy-bar design handset is perfect for the on-the-go talker and texter


Wednesday, June 9, 2010 8:08 am EDT


IRVINE, Calif.
"The Motorola i296 is the perfect device for consumers looking for reliability with all the basic functions"

Summer is here, which means hiking, biking, and other outdoor adventures – making the durable Motorola i296 from Boost Mobile the ideal phone for fun in the sun. The Motorola i296 is a perfect complement to the Boost Mobile $50 Monthly Unlimited plan, which includes nationwide unlimited voice, text messaging, Web, e-mail, calls to 411, and instant messaging without an annual contract. For those Monthly Unlimited customers with an iDEN Series handsets, nationwide walkie-talkie service is also included.

"The Motorola i296 is the perfect device for consumers looking for reliability with all the basic functions," said Neil Lindsay, chief marketing officer, Boost Mobile. "The features of the i296 combined with the Boost Monthly Unlimited offer make for a great value package for those who love to talk and text."

The Motorola i296 delivers best-in-class durability as it is built to U.S. military-standard 810F requirements for dust, shock and vibration resistance that will withstand drops and spills. With the i296 handset's Boost® Walkie-Talkie capability, customers can instantly connect with friends and family at the push of a button. Use of Nationwide Boost® Walkie-Talkie is included in the $50 Monthly Unlimited plan, giving consumers with an iDEN Series handset the opportunity to connect with more than 277 million people nationwide on the Nextel National Network.

Motorola i296 is available now at www.boostmobile.com for $59.99 (excluding taxes) with free shipping. The phone is also available now through Boost Mobile exclusive retail stores and select independent wireless dealer locations. Later this summer, Motorola i296 will be sold at Best Buy, Target and Sprint Wireless stores.

Motorola i296 Features:

  • Nationwide Walkie-Talkie capability
  • Bluetooth®
  • GPS and wireless Web-enabled
  • Multimedia and text messaging
  • Speakerphone with voice-activated dialing
  • Downloadable games, wallpapers and real music ringtones
  • 600-entry phonebook
  • Alarm clock, calendar, calculator and voice-memo recorder

About Boost Mobile

Boost Mobile, one of Sprint's prepaid brands, offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its 'Monthly Unlimited' service, offering unlimited nationwide talk, text, Web, e-mail, IM and 411 for $50 per month, and with its 'BlackBerry Monthly Unlimited' service, offering unlimited nationwide talk, text, Web, e-mail, IM and 411 for $60 per month. Boost Mobile offers nationwide service on the Nationwide Sprint Network, reaching more than 276 million people, and on the Nextel National Network, reaching more than 277 million people, with no activation or long distance fees. Boost Mobile offers a selection of quality handsets from Motorola, Sanyo, Research In Motion (RIM) and Samsung, ranging from entry-level to high-end devices. Boost Mobile phones are available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target and Wal-mart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network; and Re-Boost® is available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at MySpace, Facebook, Twitter and www.boostmobile.com.

Motorola and the Stylized M Logo are registered in the U.S. Patent and Trademark Office.


Boost Mobile
Danielle Alvarez, 949-748-3418
Motorola Inc.
Kristine Mulford, 224-321-2995